FITFIVE is a web app that promotes a manageable fitness routine by scheduling workouts or completing routines on-the-spot. Exercises are presented in as little as five minutes.
HIGH LEVEL TIMELINE
This project was on a four-week timeline.
MAKE OF THE TEAM
I was the lead designer responsible for UI and Brand Design.
Create an attractive and bold design.
I moved forward with option one for the web app. After reviewing the project brief, the design requirements suggested a black and orange aesthetic treatment.
Since orange is an energetic color I needed to find the right shade that stimulates, but doesn’t anger such as red can do. I introduced accent colors to balance the loud visual volume of the orange.
Option one spoke to Rebecca’s (our persona) request to find the motivation to keep pushing herself by pairing black and white photography as a backdrop to pops of color, thus reaffirming a sense of meeting her daily targets.
As a software developer, the typography needed to speak to Rebecca’s direct sensibilities, where a bold sans-serif typeface may be appropriate.